Salua is Co-Founder and CEO of Symplifica, a leading Colombian technology company driving the formalization of domestic workers and small businesses through digital solutions. Under her leadership, Symplifica has formalized tens of thousands of workers, advancing labour rights, financial inclusion, and social protection. Salua is a Solver at MIT Solve and has been recognized by Bloomberg as one of the most influential voices shaping the future of work and social innovation in Latin America. She is also an Aspen Institute Fellow and a frequent speaker on authentic leadership, gender equity, and social entrepreneurship. With a strong commitment to building businesses that combine profitability with social impact, Salua continues to champion the idea that companies can be both engines of growth and catalysts for systemic change.
